Today, people seldom refer to books and other offline sources for the information they require for their research. The public mostly turns to Google, Bing or other online sites for their research materials. Thanks to professional writing services today for easily being able to create content that is relevant and educational. Several surveys suggest that the impression of your content on the consumer rely on the benefits and the informed choices your content provides them with. The sea of information available online is increasing and expanding by every minute, and this has equally caused a rise in the bar for the quality of the content produced by the content creators. In order to successfully make a place for yourself in this world teeming with many others with the same objective in mind, you should make sure that the content you present to the audience is educational and at the same time served in such a manner that it looks more palatable and less like rocket science. The power of educational content in an informational world is immense and if made use of it the correct way, can emerge as a strong weapon on your side. An article or a piece of content having high education providing value immediately climbs its way up the charts. Now the question arises that how can one effectively create content that is educational and sharable? Swipe down for the best five tips that could guide you on the same.
1. Content research tools to the rescue
Using a research tool for marketing is a must and has also proved itself to be very effective. When it comes to content research tools, one of the best out there is Buzzsumo. This tool bears a close resemblance to how Google performs SEO. All you have to do is type in the keywords (e.g., “Happy New Year 2019”) and Buzzsumo is going to show you results based on the most shared content that is relevant to the keyword you had provided earlier. All you have to do is look through the stretch of information and identify the desired popular topics around that particular keyword. Buzzsumo is an effective way for content marketing. Buzzsumo breaks down the share count by different networks. That way you can see if a piece of content is more popular on Twitter, Instagram, Facebook, Tumbler, Pinterest, etc. If you wish to see what type of article or pieces of information are popular on Facebook, all you have to do is to click on the “Facebook Shares” header and Buzzsumo will do the sorting on its own for your convenience based on the number of shares on Facebook! Many have found Buzzfeed easy to use, visually simple and compelling and at the same time effective when it comes to searching on the basis of the phrases provided by the user. It is of great use when it comes to content marketing and runs SEO campaigns as it is an excellent way to find quality content.
2. Footsteps of the latest SEO trends
It is very significant to pick up and follow the latest trends of SEO for successful content marketing. If you understand the SEO trends properly, it will make the path more predictable for you and give you a general sense of the types of articles you need to post for a good response from the target audience. Also, these days the emerging content format for marketing to the general public is in the form of videos. The video posts have turned out to have engaged the most of the public’s interest, and hence most of the content is absorbed by the audience. You can create videos and SEO the title and tags on the topics you would like to advertise and then simply put them on social media. Such video making does not require big budget backups and tools like Adobe Spark, and Lumen5 will help you create what you want.
3. Build a relationship
The audience is seen to warm up to bloggers who are friendly, warm, enthusiastic and at the same time to the point and precise. Make the people feel that you can provide them with what they want and build a welcoming bond with them. Achieving such a great height can be somewhat challenging with all sorts of distractions across the virtual world, but nevertheless, it is not impossible. Address the target audience personally, like as if holding a conversation with a particular reader and giving him or her your utmost attention. Make it seem less formal and make them feel like they are your friends and that you will be grateful to seek their attention. Value the contact and let them know about it and make your posts relatable to the audience.
4. Gratification- the key to success
Remember, that the content you share has to be precise and to the point. Being passionate about your career is one thing, and executing it without burdening the audience with your overflowing jar of ideas is another. You have to concentrate more on the quality of the content rather than the quality. You can provide instant gratification to the audience by delivering quality content in ways that can be easily ingested by the receivers.
5. Sharing is caring
Give your content power to make its way to other people’s heart, outside the usual viewer circle. Compel the viewers to share your content with others, be it videos or articles. Make the sharing procedure easy and simple, for instance by providing the audience with a share button for each post. Build your own catchy phrases or mix and match concepts and include unexpected yet interesting topics amidst your content even if it’s not directly connected to the subject. Make the viewers feel like they have gained worthy knowledge or let go of unwanted stress by the time they reach the end of the topic. So, you should tuck your sleeves up and change the way you think content marketing works. Think right, write right, and it will change the world in the right way. Always keep this important thing in mind, and it will help your readers to come back at your doorstep to seek help the next time they face any problem regarding anything.